The function of product management is one of the busiest and most misunderstood of all. Product managers are expected to handle uncertainty, difficult choices, new technologies, and other things. Understanding what other product managers are doing, what works for them, and what doesn’t will help you navigate such a role. Hearing these thought leaders might occasionally serve as motivation, and the best way to achieve this is undoubtedly through these podcasts for product managers.
Category: All Things Product
It takes a lot of work to become successful in the field of product management. Thus, acquiring as much knowledge as you can become essential for a successful career in product management. Digital product management books are the best approach to fully absorb information if you want to learn from industry pundits.
What is User Behaviour?
In simple words, user behaviour is understanding how users interact with your product.
Like in a grocery shop, one can analyse customer behaviour by noting which aisles customers frequently access, what they frequently purchase, etc. In the digital world, it is increasingly crucial to understand user behaviour and enhance your product’s user experience, both of which are essential for the success of your product.
You can use the information in this article to check the accuracy of the attribution of the direct traffic you see in Google Analytics. If it doesn’t, it will enable you to identify the appropriate source/channel from which the traffic originated and provide an answer to the question of how to reduce direct traffic in Google Analytics (or other tools).
Industry leaders spend thousands of dollars building a persona and they strive to understand how to create a buyer persona that resonates with their target audience segments. It’s common knowledge that buyers, customers or consumers can either make or break brands. Therefore, conducting primary research and culling out in-depth insights about one’s target audience can enable a business to get an edge over its competition.