I’m Hardik Somaiya, an inquisitive Product Manager armed with 7+ years of rigorous and enlightening experience at stumbling greatly, but seeking out a definitive solution to any challenge until it is resolved. I think of myself as a professional who knows a bit about scaling digital products.

After endless months of contemplating about starting a day, the moment of initiation has finally arrived. I am taking this opportunity to bring about my learnings and present them in print to drive further curiosity and learning.

Why:

I always felt that the internet has been extremely kind to everyone. It gives away all the knowledge one might need, at the mere clicks of a few buttons on a computer keyboard or a mobile touch screen. This is the primary reason why I felt obliged to give something back to this constantly evolving, medium of information. I have always been keen to share my story and help people who have similar interests and inspire them to grow as I have grown. This journey of giving begins in the official sense for me, from here onwards.

What:

In my professional experience since college, I have stumbled, failed & sometimes succeeded in numerous things in the digital space for the products/brands I have worked for. Here are some of the things that I have explored:

  • Product Strategy – this is my favourite part. I love building or optimizing products right from understanding the problem to deploying a solution
  • Data Analytics – nothing in the digital world should be built without understanding data and hence I am a big fan of taking decisions based on data.
  • Coding Web & Mobile Apps (more of the web) – have used the following languages/frameworks/platforms – HTML, CSS, PHP, Laravel, Swift, WordPress, and Magento.
  • UI/UX – never designed anything myself except low fidelity UI/wireframes but worked with various people in this field to know what’s the right approach for this.
  • Growth Hacking – via marketplaces (like Amazon) or brand websites. And, I’ve also worked with different stakeholders for PPC, social media & ads, and SEO.

So my blog posts mainly would be around how can anyone scale their product. I’ll be blogging on various topics, and techniques ranging from setting the right objectives & identifying opportunities to deploying the solution to analyzing & reiterating it.

Why should you consider following my blog?

Are you someone who is struggling with any particular issue such as scaling, customer acquisition, engagement, or retention in a digital product? It’s completely okay if you have no idea how to solve these, I didn’t either.

My objective is to help you via this blog to improve your product. You can get in touch with me via my email at – hi@hardiksomaiya.com or comment on my blog posts.

Closing

I really appreciate the fact that you dedicated your time to reading this blog post until the end.

What would you like to read more from me? What are you struggling with? Let me know your thoughts in the comments section below.

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