The function of product management is one of the busiest and most misunderstood of all. Product managers are expected to handle uncertainty, difficult choices, new technologies, and other things. Understanding what other product managers are doing, what works for them, and what doesn’t will help you navigate such a role. Hearing these thought leaders might occasionally serve as motivation, and the best way to achieve this is undoubtedly through these podcasts for product managers.
Author: Hardik Somaiya
It takes a lot of work to become successful in the field of product management. Thus, acquiring as much knowledge as you can become essential for a successful career in product management. Digital product management books are the best approach to fully absorb information if you want to learn from industry pundits.
What is User Behaviour?
In simple words, user behaviour is understanding how users interact with your product.
Like in a grocery shop, one can analyse customer behaviour by noting which aisles customers frequently access, what they frequently purchase, etc. In the digital world, it is increasingly crucial to understand user behaviour and enhance your product’s user experience, both of which are essential for the success of your product.
You can use the information in this article to check the accuracy of the attribution of the direct traffic you see in Google Analytics. If it doesn’t, it will enable you to identify the appropriate source/channel from which the traffic originated and provide an answer to the question of how to reduce direct traffic in Google Analytics (or other tools).
Industry leaders spend thousands of dollars building a persona and they strive to understand how to create a buyer persona that resonates with their target audience segments. It’s common knowledge that buyers, customers or consumers can either make or break brands. Therefore, conducting primary research and culling out in-depth insights about one’s target audience can enable a business to get an edge over its competition.
‘‘Unprecedented’ – this is one word that aptly describes the current scenario that global industries have witnessed owing to the COVID-19 pandemic. This has brought in a substantial amount of change in the functioning of the world around us, both online and offline. Let’s focus more on the online ecosystem, which is predicted to be an underhanded benefactor, especially in terms of creating a solid Amazon advertising strategy.
Some advice on how to increase sales on Amazon by leveraging its smart features, using suitable advertising, and other relevant strategies.
Hello, fellow Amazon sellers !! Now that you are selling on Amazon and finding it interesting to get decent numbers on Amazon, you must also be thinking about how to increase sales on Amazon and leverage more of what Amazon has to offer.
Helping other businesses expand their digital presence has been my passion since I was in college. I started freelancing during my 3-year engineering after which I co-founded MAD Infotech and successfully scaled it to servicing 20+ businesses.
I’m Hardik Somaiya, an inquisitive Product Manager armed with 7+ years of rigorous and enlightening experience at stumbling greatly, but seeking out a definitive solution to any challenge until it is resolved. I think of myself as a professional who knows a bit about scaling digital products.