It takes a lot of work to become successful in the field of product management. Thus, acquiring as much knowledge as you can become essential for a successful career in product management. Digital product management books are the best approach to fully absorb information if you want to learn from industry pundits.
Tag: Behaviour
What is User Behaviour?
In simple words, user behaviour is understanding how users interact with your product.
Like in a grocery shop, one can analyse customer behaviour by noting which aisles customers frequently access, what they frequently purchase, etc. In the digital world, it is increasingly crucial to understand user behaviour and enhance your product’s user experience, both of which are essential for the success of your product.
Industry leaders spend thousands of dollars building a persona and they strive to understand how to create a buyer persona that resonates with their target audience segments. It’s common knowledge that buyers, customers or consumers can either make or break brands. Therefore, conducting primary research and culling out in-depth insights about one’s target audience can enable a business to get an edge over its competition.